Autoplay and infinite scroll

If we love our dark patterns are they really dark?

photo courtesy Priscilla Du Preez

“Do you really think he wants to turn off autoplay on YouTube and Netflix? I don’t even want to. Like him, I LIKE seeing the next recommended video automatically.”

“That’s capitalism! You’re trying to put the onus on YouTube to parent our kids and limit our viewing, but they are just giving him, me and everyone what we want. Autoplay.

And I feel the same about infinite scrolling.”

“The thing is… nobody asked for autoplay video. It’s a dark user pattern and it’s not something people ever desired or wanted — it only exists in pursuit of one goal: advertising dollars, or even more simply: stealing your attention back.”

photo courtesy Elti Meshau

Meaningful Life Advocate, UX Designer, Educator, Performer, Mother